KMMD New Product Development
Since the launch of Dr. Kenneth Mark Skin Care, Inc. and specifically, the Anti-oxidant Hydrating Cream with Astaxanthin, I have received several emails and inquiries about what other products I have or am planning to have. This serves as a great opportunity to not only answer the question but to provide a more detailed history of the evolution of Dr. Kenneth Mark Skin Care. The website, www.kennethmarkmd.com describes the initial success that my patients had using the Anti-oxidant Hydrating Cream as well as how quickly it was embraced by and implemented by the Ritz Carlton Club at Aspen Highlands – becoming their signature facial.
As background, I would like you to know some of my credentials – in even more detail than appears on the website. I have always striven to be the best I can be – in anything I have attempted to do. I graduated high school as Valedictorian and then attended Cornell University where I was named a Cornell National Scholar, the most prestigious award a Freshman can receive. I graduated with honors and then attended SUNY Health Sciences Center at Syracuse, where I graduated second in my class and was one of only 7 classmates inducted into Alpha Omega Alpha, the medical honor society, as a Junior. The rest of my education and training is clearly depicted on the website. It is clear from high school to medical school and from my ability to obtain and excel in positions at Columbia University Internal Medicine, NYU Dermatology, and my Mohs’ surgery and Cosmetic Dermatology fellowship, that I have a passion to be the best in all I do.
With that history, I will now specifically address the skin care products. During my 2 year fellowship in Mohs’ skin cancer surgery and cosmetic dermatology, I noted that many patients wanted a “regimen.” They wanted specific products, and they wanted to know when and how to use them. That was when I decided to some day have my own skin care line. This was all coinciding with the tremendous rise in popularity of cosmeceuticals – cosmetic based products with pharmaceutical like properties.
I began my practice in the Hamptons in 2002 and had seven custom made products specifically devoted to anti-aging that I sold to my patients and in a couple of salons/retail outlets in the Hamptons. These products were extremely well-received. At the time, I was one of the first to have Green tea in my products, and in fact, Green tea was in all 7 of the products. My desire to be the best led me to continue to research additional ingredients and product ideas.
When I decided to go National, I wanted it to be with something truly revolutionary and unique. Astaxanthin, an anti-oxidant that gives salmon its pink color and is up to 1000 times more potent than Vitamin E, is that ingredient. The Anti-oxidant Hydrating Cream is THE product. As you know, this product is currently available.
The next product that has already been formulated and used by my Hamptons’ patients is the new and improved Tighten and Lighten Eye Cream. I hope to have this available at the National level by January 1, 2008 and will try to provide all purchasers of the Anti-oxidant Hydrating Cream with a sample of the new eye cream. The new eye cream is an improvement on the one I have sold in my office. First, it is a cream instead of a gel and as such, is more hydrating. Second, the technology is new and advanced. At the right time, I will promote the product and reveal the technology but for now stay tuned! One hint is that it is NOT Vitamin C and alpha lipoic acid based like my prior eye gel. Furthermore, the product’s base was just re-formulated in mid September 2007, making it even more cosmetically elegant and hydrating.
I already have plans for our third product launch which I am in the final phases of refining the formulation. It is also an anti-aging product, and will hopefully be launched within 6-12 months.
My goal is to become your “go-to” source for your anti-aging skin care needs. I will do the research and come up with the best products for you. Similar to the patients in my fellowship, I want you to have a regimen. I am a firm believer in “a sound mind in a sound body.” As such, I adhere to a strict physical fitness program. When it comes to skin care, I draw a similar analogy. Like any program, skin care takes discipline. The best chances for success are when you have a routine that you can adhere to and when you see the positive results, you are reinforced to stick to it. I am confident that with the use of my products, you will see those results and be even more motivated!